Protein bars were originally developed for elite athletes and bodybuilders, who have been willing to sacrifice eating enjoyment in order to receive the nutritional benefits of protein. These consumer groups were the first to recognise the benefits of convenient protein sources for building muscle mass, improving endurance and reducing post-exercise soreness. More recently, there has been increasing recognition that these benefits now extend to improved body tone, better exercise recovery and superior satiety effects.
Protein bars are now purchased by a wider range of consumers for sports nutrition, meal replacement or as a healthy snacking option. With the increased selection of products being offered, purchase decisions are now more likely to be based primarily upon the ‘taste experience’. As these bars move further into mainstream markets, they must deliver great taste and great texture while continuing to deliver great nutrition. PowerProtein™ provides the perfect solution by combining the nutritional advantages of high quality dairy protein with leading functionality, texture and flavour.
Click here for the PowerProtein™ range of ingredients.
Click here for suggested PowerProtein™ product applications.
For more information, please go to www.powerprotein.biz or contact powerprotein@fonterra.com
